Mattress Company Shutters Web Publication, Pivots to Print

www.wsj.com

Just a great story from the WSJ on Casper, the mattress company that sued a blogger, shuttering a publication it opened in 2015 dedicated to sleep and the associated content marketing, and instead opening a print magazine. Wooly is a 96-page quarterly which will be bundled with Casper products to remind customers of their purchase. If you're wondering why people that have already bought a Casper mattress need further marketing from the company, this is because they now make pillows, duvet covers, mattress protectors, and an £85 'dog bed'.

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