How Founders Can Fuel Sales Success

Looking at all the things founders and early startup employees need to be thinking about can be overwhelming. Where do you start? 

Pete Kazanjy's guide to 'founder sales' reduces everything you should focus on - gain clarity - into five points. 

- Customer Development: What are we solving? How?
- Existence Proof of Value Creation: Does it actually work?
- Existence Proof of Value Exchange: Will someone pay?
- Small Scale Repeated Value Exchange: Will many people pay?
- Beginning Value Exchange Specialization & Abstraction: Can non-founders sell this?


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