The surprising company beating Apple and Google in mobile payments

A lot was made of the news this week that Starbucks was beating out both Apple and Google when it comes to mobile payments. I don't believe that this news should have surprised anyone. Starbucks has a daily use case with the relevant technology in all their stores that guarantee acceptance, compared to the NFC based payment methods put forth by Apple and Google that aren't universally accepted and, compared to a card swipe, are still more complicated. However, I do think the chart below will turn out to be wildly off in the out years. As NFC enabled terminals become the norm, consumer EMV adoption gets to 75%+ and lines slow down, I believe Apple Pay and Google Pay become the better experience that result in more usage. This will have them well outpacing Starbucks when it comes to usage (there are simply more things people buy than Starbucks coffee). 


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