What Happened at Fieldbook – The Fieldbook Blog – Medium

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some lessons learned in a post mortem from Jason Crawford - "What I didn’t grasp until too late was that the product focus we chose early on, essentially relational data modeling, is too complex to fit easily with this model. In contrast to the utter simplicity of Slack (chat rooms), Trello (a board of cards) or Dropbox (literally just a folder), Fieldbook required people to learn a new paradigm in order to fulfill the promise that had hooked them in."

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