How Artificial Intelligence is transforming eCommerce marketing

Designing with data is unavoidable if you want to compete.

As retail and commerce sales numbers from the holiday season begin to trickle in, enterprising CMOs and marketers are now re-thinking how they engage and convert across channels using smarter marketing automation technology

Be sure to measure the right thing too. So many people I see look at bounce rate and traffic, whereas conversion and where people drop out directly corresponds to business success.


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