Why do so many startups get product marketing wrong? 🔑


Many startup teams fail to bring in product marketers with the right skill sets at the right time, and end up paying for it with failed product launches. Because product marketing is a relatively new role, a majority of technology companies don't know what product marketing is or how it's different from marketing, growth marketing, digital marketing, brand marketing and product management. Yasmeen Turayhi, former Global Product Marketing Lead at AdRoll, shares her insights.


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