Spotify Will Turn Up The Volume On Programmatic And Podcasting In 2018

adexchanger.com

Spotify was an early mover in programmatic audio, and it’s taking that momentum into 2018.

“Marketers are moving so much money to programmatic. We’ve seen that channel explode,” said Brian Benedik, global head of ads monetization at Spotify. “We’ve seen brands [come to Spotify] that have never invested in audio because we’ve made it programmatic-enabled.”

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