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Ross

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Issue #18

by Ross Chapman

Understanding Gender and eCommerce

www.pfsweb.com

Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings, (low height shelves in women’s stores, hands-on product displays in men’s stores) for some retailers making the transition online has been more difficult when it comes to optimizing their online shopping experience for their targeted gender.

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