What Is Disruptive Innovation?


Twenty years after the introduction of the theory, Clayton M. Christensen, Michael E. Raynor, and Rory McDonald revisit what it does—and doesn’t—explain.

"The problem with conflating a disruptive innovation with any breakthrough that changes an industry’s competitive patterns is that different types of innovation require different strategic approaches. This article is part of an effort to capture the state of the art. We begin by exploring the basic tenets of disruptive innovation and examining whether they apply to Uber. Then we point out some common pitfalls in the theory’s application, how these arise, and why correctly using the theory matters."


Want to receive more content like this in your inbox?