How Much Money Has Poured Into AI And Customer Experience?

More money than ever is being poured into artificial intelligence and customer experience—and in most cases, it appears to be paying off. AI is the cornerstone of a new wave of personalization and customer experience. Getting personalized service and recommendations is incredibly important to today’s customers, and in many cases that starts with big data and AI. A recent survey by PointSource found that 49% of customers are willing to shop more often when AI is present. Thirty-four percent of customers will spend more money, and 38% will share their experiences with friends and family. Essentially, AI makes people shop more, spend more and share more.


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