Truecaller's payment snafu shows hard it is pushing in India

Yes, I'm going to spotlight a story from The Ken -- and one I was involved in. There's a more to Truecaller's India story than a disastrous privacy bungle last week. The company switched its focus to India a couple of years ago and is still tapping away as it looks to find a business that can sustain it, even though it has an impressive 100M users in India, its largest market. This one is a free read, btw, so not behind our paywall.

Details of the Truecaller incident itself are here: link


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