How to Position an EdTech Product? This Matrix Will Help You

K12 EdTech has developed into a diverse and complex market, with products for different roles (students, teachers, school leaders, etc.), scenarios (at home or school), age groups, entities (businesses, schools, or families), etc. This article attempts to answer the following two questions:

How to map most K12 EdTech products into a matrix of four groups defined by two axes?

What characteristics of EdTech products can be summarized in each group?


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