Paytm launches messaging features

medium.com

Originally leaked a few months ago, the new Inbox feature seems designed to increase engagement as messaging apps like WhatsApp and Hike moved into Paytm's core space of payments. Personally, I'm inclined to think WhatsApp has a better chance of being successful with payments because of its daily engagement than Paytm moving the other way, but we'll see. An intriguing battle is shaping up in India.

Read more...
Linkedin

Want to receive more content like this in your inbox?