Zelle is looking forward to double-digit-percentage growth this year in b-to-c payments. On Friday the bank-backed payments app released its first-quarter growth numbers: $25.1 billion (a 15 percent increase from the previous quarter) across 85 million transactions (a 14 percent increase). Zelle launched with its bank partners in June.
Classic bank P2P payment strategy circa 2014 - build out network via P2P payment "virality" and monetize via B2C payments (e.g. disbursements). Although what will drive business adoptions? Cheaper rates, distribution, ease of integration, etc.