This Is How Your Fear and Outrage Are Being Sold for Profit

medium.com

The world feels more dangerous. Our streets seem less safe. The assault on our values is constant. The threats feel real. 

Every time you open your phone or your computer, your brain is walking onto a battleground. The aggressors are the architects of your digital world, and their weapons are the apps, news feeds, and notifications in your field of view every time you look at a screen.

They are all attempting to capture your most scarce resource — your attention — and take it hostage for money. Your captive attention is worth billions to them in advertising and subscription revenue.

To do this, they need to map the defensive lines of your brain — your willpower and desire to concentrate on other tasks — and figure out how to get through them.

You will lose this battle. You have already. The average person loses it dozens of times per day.

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