How to prove your market is "big enough" πŸ“ˆ

The second most common reason why VCs pass on an investment is some version of β€œit’s not big enough.” For a VC to generate a great fund-level return, they typically need to invest in at least one company that has billions of dollars of enterprise value. To do that, most VCs decide that each one of their investments needs to have the potential to exit at or above that amount, even if it’s very unlikely to be the reality for every single investment. Rob Go explains.


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