From Bejeweled To Plants Vs Zombies: How PopCap Got Just About Everyone To Play Their Games

kotaku.com

A long exposé on PopCap, from the early years, through its acquisition by EA and beyond. Back in the days, I was quite sceptical of all the casual games popping up (hey, who needs anything more than Quake and GTA, right?), but now it's certainly impressive to read about the success that the PopCap founders managed to create. And nowadays I probably play more casual (Angry Birds 2, anyone?) than hardcore.

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