Dit zijn de belangrijkste conclusies van het Digital News Report 2019

www.digitalnewsreport.org

Het Digital News Report van het Reuters Institute is in mijn ogen misschien wel het belangrijkste jaarlijkse onderzoek naar de online ontwikkelingen op nieuwsgebied. Dat komt omdat het onderzoek gaat over nieuwsconsumenten en hun gedrag in 38 landen, inclusief Nederland. Hierdoor kun je de resultaten niet alleen vergelijken met eerdere jaren en daardoor trends ontdekken, maar ook in een internationaal perspectief plaatsen. De uitgebreide samenvatting van hoofdonderzoeker Nic Newman is zeer de moeite waard, maar duik vooral ook het hele rapport in, waarin verschillende trends in hoofdstukken uiteen worden gezet en er ook een los hoofdstuk over Nederland is (in Nederland zijn de resultaten tevens los gepubliceerd als de Mediamonitor).

Enkele opvallende zaken die ik even extra uit wil lichten:

Despite the efforts of the news industry, we find only a small increase in the numbers paying for any online news – whether by subscription, membership, or donation. Growth is limited to a handful of countries mainly in the Nordic region (Norway 34%, Sweden 27%) while the number paying in the US (16%) remains stable after a big jump in 2017.
Even in countries with higher levels of payment, the vast majority only have ONE online subscription – suggesting that ‘winner takes all dynamics’ are likely to be important. One encouraging development though is that most payments are now ‘ongoing’, rather than one-offs.
In many countries, people are spending less time with Facebook and more time with WhatsApp and Instagram than this time last year. Few users are abandoning Facebook entirely, though, and it remains by far the most important social network for news.
Concern about misinformation and disinformation remains high despite efforts by platforms and publishers to build public confidence. In Brazil 85% agree with a statement that they are worried about what is real and fake on the internet. Concern is also high in the UK (70%) and US (67%), but much lower in Germany (38%) and the Netherlands (31%).
More people say they actively avoid the news (32%) than when we last asked this question two years ago. Avoidance is up 6 percentage points overall and 11 points in the UK, driven by boredom, anger, or sadness over Brexit. People say they avoid the news because it has a negative effect on their mood (58%) or because they feel powerless to change events.
The growth of the smartphone has also been driving the popularity of podcasts, especially with the young. More than a third of our combined sample (36%) say they have consumed at least one podcast over the last month but this rises to half (50%) for those under 35. The mobile phone is the most used device (55%) for podcast listening.

Lees meer...
Linkedin

Wil je meer soortgelijke content ontvangen?