Inside the Apple Factory: Software Design in the Age of Steve Jobs

Even though hundreds of millions of people use Apple products every single day, very few people have been able to reveal the secrets and the stories behind designing them. But software engineer Ken Kocienda, who worked there in the final years of the Steve Jobs era — “the Golden Age of Apple” — offers an inside look at Apple’s creative process in his widely acclaimed book, Creative Selection. He’s the “Directly Responsible Individual” (more on that title within!) for designing iPhone multi-touch and much more under the watchful eye of Steve Jobs… who, by the way, would have been 64 years old today.


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