URL Media Launches Network To Help Community Media

www.niemanlab.org

Instead of diversifying white spaces, a new company URL Media aims to build and grow black and brown voices on their own terms. The overall goal for URL Media is to distribute the content from existing so called community media outlets through social, newsletters, and the partners’ own platforms. URL Media is an acronym for Uplift, Respect and Love. It wants to secure advertising, sponsors, and syndication deals, too. Meanwhile Hearst's first diversity and inclusion report finds 73% of staff is white, while 8% were Black or African American and another 8% were Hispanic or Latinos.

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