Gap and Old Navy are splitting up

It's not you, it's me. At least that's what seems to have happened between Old Navy and the Gap, who announced this week that the two companies would be splitting up. Old Navy, which has been the shining star in the Gap portfolio having grown to $8bn in sales since first starting out in the mid 90s, gets the chance to stretch its legs and see what it can really do as a standalone publicly traded company. Gap, meanwhile, needs to figure out how to recapture the market's attention. The company's Athleta and Hill City brands will remain with the Gap (for some strange reason) but if the Gap doesn't successfully navigate through the next few years, Old Navy won't be the only brand to swipe left on the retail giant.


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