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Issue #22

by Ross Chapman

Ecommerce lies that I wish were true

With Shopify, Magento and other platforms, setting up a shop today is easy, but when the barrier to entry is so low, it means that the market can clutter very quickly. That's where customer acquisition and retention comes in, leading to understanding their motives and needs. A really useful piece from Nic Haralambous, founder of Nic Harry.


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