View full issue

This link was published in:

Punch Out

by M.G. Siegler


Where is the Web Going?

Nir Eyal:

The Curated Web is characterized by a fundamentally different value to users than the social web. Whereas Web 1.0 was characterized by content published from one-to-many and social media was about easily creating and sharing content, from many-to-many, the curated web is about capturing and collecting only the content that matters, from many-to-one. Like all successive phases, the curated web is a response to the weaknesses of the previous phase. Users inundated with too much content are looking for solutions to help them make sense of it all. Curated Web companies solve this problem by turning content curation into content creation and, following the predicted trend line, they see unprecedented percentages of user participation. Each re-pin, re-blog, re-tweet, creates a curated, easy-to-use stream for future information to flow.

I 100% agree with this. The "problem" with the web these days is that there's simply too much to consume. As a result, many of us are paralyzed by the paradox of choice. People need to be directed to the best content by trusted curators. This is nothing new on the web, of course. But it has never been such a vital task. And it will only get more so (part of the thesis behind this newsletter, of course). 

But even trusted curators can only go so far as individuals. Everyone knows that basically every company is trying to solve this problem with algorithms, but as Eyal notes, the real answer may be the companies that come up with solutions to enable and empower trusted curation by their users. Essentially, the power of the Retweet. 


Want to receive more content like this in your inbox?