Why Members Support De Correspondent

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Great article on the research by Jay Rosen et al. on De Correspondent, a news entity we can all learn a lot from as De Correspondent has tapped into a deep well of idealism among its members.

Some examples that came out of the 30 in depth interviews of why paying members support this innovative news outlet. 

The fact that it isn't always grabbing for your attention is noticed and deeply appreciated.

When writers make themselves vulnerable by admitting mistakes or acknowledging areas where they need additional reporting, readers consider it a plus, a sign of maturity and confidence.

Members ranked “exclusive access” as the thing they value least. A major driver, however, is supporting independent journalism—“especially journalism that otherwise doesn’t get done”

Members notice that in its communications with them De Correspondent speaks in a human voice.

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