We gave up on retail, then it gave up on us


Bricks and mortar shops are an area I'm getting more and more interested in (reminds me - I should catchup with a school buddy of mine who works here)! 

There's a common use case of customers viewing in store, but buying at home - which plays to eCommerce quite well. So are the eCommerce-only offerings excluding a large source of revenue? This is particularly of interest as I see Tens, the sunglasses startup I invested in, opens its first popup store in London after years of eCommerce-only.


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