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by Kostya Kimlat

 

Research: For Better Brainstorming, Tell an Embarrassing Story

hbr.org

Our greatest success often comes after our biggest struggles. For companies looking for innovation and ways to achieve the impossible, there is an unexpected (and uncomfortable) process that can lead them to the creativity they were searching for. 

The people told to embarrass themselves were initially taken off-guard and even apprehensive, but ultimately generated 26% more ideas spanning 15% more use categories than their counterparts.

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