Snap’s Drop in Active Users Could Signal a Social Media Peak - The New York Times

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Snap’s report follows similar trends from Facebook and Twitter. Facebook revealed late last month that its number of users in the United States was flat from earlier this year and that its users in Europe had fallen over the same period, even though its total number of members had grown. And Twitter, which has struggled for years to increase interest in its platform, also said in late July that its monthly active users had decreased by one million from earlier this year. After those disclosures, share prices of both Facebook and Twitter tumbled. 
The declines and flattening growth raise questions about whether the social media companies have reached a saturation point in some markets, especially in developed countries. That may have been compounded by a steady stream of bad news about social media in recent months, which may have also deterred users.

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