Engagement non è sempre reach


Here are lists of the US news publishers and the US-based Pages (based on the domain in their URL) who reached the most people in the US in the week following the last presidential debate. As you can see, the publishers and Pages with the most reach are two very different lists. These two groups are also very different from the Pages with the most engagement, as shown in the first list above. Engagement does not predict reach.

Reach vs Engagement, non è sempre un rapporto uno a uno.

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