Go-To-Market Fit: The Missing Link for Enterprise Growth

medium.com

"Our GTM Playbook pulled it all together. How we found customers. How we engaged with them. What the objective of each engagement was. What the next step was. What tools we had to make that step successful. Iterating and iterating on the playbook enabled us to find repeatability. Customers started to move from engaged to active. Customers moved from 1st meeting to Eval. Customers moved from Eval to Win."

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