How exactly Stitch Fix’s “Tinder for clothes” learns your style

qz.com

At the outset, picking what clothes a customer may want to wear doesn't seem all too challenging. Tens of thousands of people get paid every year to do just that in malls and fashion boutiques around the world. Now, translating that into an algorithm that can do this for customers you don't even have yet? More challenging. A terrific piece on Stitch Fix and their approach to data and clothing, creating style maps and "Tinder for clothes".

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