LA Times: For many Latinx, memories of Vicks VapoRub are as strong as the scent of eucalyptus

www.latimes.com

I love this so much:

We call it Bibaporru, Beep Vaporú, El Bic, El Bix, El Vickisito. In our community, Vicks VapoRub inspires a curious, nostalgic devotion — for its many nicknames and uses far more creative than relief for the common cold and muscle pain.

“If I say to someone, ‘Hey, bring me El Vah-po-ru!’ they’ll know exactly what I'm talking about,” said Luciano Roldan, 78, of El Sereno, who has been rubbing VapoRub all over, including up his nose, since he was a kid in the countryside of El Salvador.
Mysterious rash? Vivaporu!
Broken arm? Vivaporu!
Broken heart? Put Vivaporu on that, too.

Read more...
Linkedin

Want to receive more content like this in your inbox?