LA Times: For many Latinx, memories of Vicks VapoRub are as strong as the scent of eucalyptus

I love this so much:

We call it Bibaporru, Beep Vaporú, El Bic, El Bix, El Vickisito. In our community, Vicks VapoRub inspires a curious, nostalgic devotion — for its many nicknames and uses far more creative than relief for the common cold and muscle pain.

“If I say to someone, ‘Hey, bring me El Vah-po-ru!’ they’ll know exactly what I'm talking about,” said Luciano Roldan, 78, of El Sereno, who has been rubbing VapoRub all over, including up his nose, since he was a kid in the countryside of El Salvador.
Mysterious rash? Vivaporu!
Broken arm? Vivaporu!
Broken heart? Put Vivaporu on that, too.


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