The Neuroscience of Cravings

"Hall, a PhD psychology researcher at the University of Waterloo in Ontario, Canada, is trying to pin down what it is, exactly, that happens in the brain that leaves people vulnerable to cravings. His device is just one tool being used by scientists to pick apart the complex tangle of mental, physical, and environmental factors that can gang up to overwhelm people with the urge to devour a particular food item, and to do it ASAP."


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