12 ways to use UTM parameters


Bear with me: this one's a bit more traditional marketing, but could be of use.

UTM parameters are bits of code you can apply to the end of a URL when you share it. This code allows you to get more data about where your traffic is coming from, as it can help categorise it better in Google Analytics. Using them properly can help you properly understand how a campaign has performed.

I teach this kind of thing, so if you've got any questions email or DM me. I'd be happy to help you figure it out.


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