[blog] This article for those of you who think you want to set up a company blog, but don’t know where to start. Summary of the article is below.
1) Why Blog?
Why do you want to set up a company blog? Is it because you think you need one or because you have content you want to share? If it’s the former, I’m going to stop you right there and say that’s the wrong answer.
2) Who Has the Responsibility?
Who’s going to manage the company blog? The average blog post length this year was 1142 words, researched and written in 6+ hours. That’s a lot of time invested in one post.
3) Is Your Site Set Up for Blogging?
In general, you want it to be easy to manage and write. You don’t want to spend most of your time formatting any text. If you’re not tech-savvy and/or you don’t have the time to learn, use themes and services with built-in blogs.
To read the full piece, click below.