Facebook’s Privacy Scandal Appears to Have Little Effect on Its Bottom Line


The Cambridge Analytica scandal began rather late in this quarter, but it doesn't yet seem to have had any effect on Facebook's business. (Revenue is a lagging indicator when it comes to trouble, though. Ask BlackBerry!)

The Silicon Valley company reported a 63 increase in profit and a 49 percent jump in revenue for the first quarter, driven by continued growth in its mobile advertising business. Mobile advertising now represents more than 90 percent of Facebook’s advertising revenue.
The company also said that it added 70 million monthly active users last quarter, bringing it to 2.2 billion monthly active users as of March.


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