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Issue #14

by Ross Chapman


Shopping cart design and usability

I've said it before. Cart abandonment is the biggest issue facing online retailers and it usually starts falling at the shopping cart. Letting users easily remove items might sound mad, but making it easier to buy at least something is more important than not at all. The number 1 issue on the shopping cart is that customers get a surprise (usually the cost of all their items). Make it easier!


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