Why Wistia Took on $17M in Debt to Buy Out Their Investors

wistia.com

Here's an honest case study for why some startups should consider taking on debt to grow their business. It can buy you freedom to grow it your own way.

In this case study, after receiving an offer to sell their startup Wistia, the company's founders decided to go an unconventional route and instead raise $17M in debt to buy out their investors and regain control of their company, so that they could continue growing independently.

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