It’s Okay that Your Startup Doesn’t Have a Communications Strategy

medium.com

Great post by my friend Ashley Mayer:

But if you’re at an early startup and figuring out how communications can help grow your business, I’d argue that tactics are the friendly place to start. In today’s crowded startup landscape, it’s rarely obvious what will cut through the noise. You’re not just competing with direct competitors for customers, you’re competing with everyone for attention (and all the potential future hires, partnerships and funding rounds that awareness can help drive). Tactics are more amenable to creativity and experimentation, don’t devour massive resources, and come with shorter and simpler feedback loops. With tactics, you can see what resonates and then build a strategy around what’s working.

Lots of good insight and tactical advice for any startup.

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