The Hierarchy of User Friction

www.sachinrekhi.com

"User friction is really anything that prevents a user from accomplishing a goal in your product. I categorize user friction into a hierarchy of three levels: interaction friction, cognitive friction, and emotional friction. Interaction friction is what I hear talked about most often amongst product designers, but the higher levels of cognitive friction and emotional friction are equally important to solve for to build a great user experience. "

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