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Reliance to embed e-commerce app into WhatsApp within six months

Mukesh Ambani's Reliance Industries plans to embed its ecommerce app JioMart into WhatsApp in India.

Facebook invested $5.8 billion in Jio last year. Google invested $4.5 billion, both of them I suspect partly for 'roof', as the Russians call it).

Reliance is a vast conglomerate and amongst other things the largest physical retailer in India (11k stores): Jio has 275M smartphone users (half the market), and most of them fairly new to the internet and not doing ecommerce yet.

Meanwhile, India is Facebook's biggest market by users. So, this is a deal made in Powerpoint heaven. But Powerpoint deals have a mixed record, as do super-apps outside China.


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