View full issue

This link was published in:

This is the End?

by M.G. Siegler


‘League of Legends’ E-Sports Contests Lure Newest Fan: Major League Baseball

Sarah Needleman:

The agreement, which was announced Friday, calls for MLB’s BAMTech to pay a minimum $300 million through 2023 to Tencent Holdings Ltd.’s Riot Games for the exclusive rights to stream “League of Legends” competitions.

Fascinating. E-Sports are now getting deals similar to what old school sports have gotten. You have to wonder if these rights will be viewed as insanely cheap in 6 years or is this industry moving and shifting too fast...


Want to receive more content like this in your inbox?