20 Questions to Ask Prior to Starting Data Analysis


This is a topic that doesn't get a lot of attention: what's the process for conducting analysis?

Most analytical endeavors, in my experience, fail because analysts didn't answer all of these questions before getting started. People miss obvious shit. They fail to recognize up front that there is a core data element that is missing. They don't set data latency expectations with stakeholders. Et cetera.

Analytics is hard. And professionals facing hard problems solve them with checklists. This is as good of a checklist for analytics as I've ever seen.


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