Designing Features Using Jobs To Be Done

blog.intercom.io

Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories can help you apply this when you design features. Intercom, makers of the awesome website chat client share the knowledge. Great takeaway: With job stories you can start to understand why a feature failed. Hard to do with user stories alone. Tip: You should use a live chat function like Intercom on your online store - you'll learn a tonne about your users!

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