More from Techstars Startup Digest
 

US iPhone users spent an average of $138 on apps in 2020, will grow to $180 in 2021

techcrunch.com

In terms of where U.S. iPhone consumer spending was focused in 2020, the largest category was, of course, gaming. In the U.S., per-device spending on mobile games grew 43% year over year from $53.80 in 2019 to $76.80 in 2020. That’s more than 20 points higher than the 22% growth seen between 2018 and 2019, when in-game spending grew from $44 to $53.80. U.S. users spent the most money on puzzle games, like Candy Crush Saga and Gardenscapes, which may have helped to take people’s minds off the pandemic and its related stresses. That category averaged $15.50 per active iPhone, followed by casino games, which averaged $13.10, and was driven by physical casinos closures. Strategy games also saw a surge in spending in 2020, growing to an average of $12.30 per iPhone user spending.

Read more...
Linkedin

Want to receive more content like this in your inbox?