My Management Lessons from Three Failed Startups, Google, Apple, Dropbox, and Twitter

“The biggest thing I’ve learned about providing direction is that you do it with your ears and not your mouth,” Scott says. “The biggest mistake I’ve made and seen other managers make is that we’ll walk into a meeting with the team and say, ‘Here’s what we’re doing this quarter, or this year,’ and people are like, ‘No, that’s not what we should be doing.’ It turns out we haven’t listened to what people want and think we should do.”


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