How to Create Content That Keeps Earning Links (Even After You Stop Promoting It)

growthhackers.com/articles/how-to-create-content-that-keeps-earning-links-even-after-you-stop-promoting-it

Everyone talks about the long-term benefits of using content marketing as part of a link building strategy. But without the right type of content, your experience may be that you stop earning links as soon as you stop doing outreach. In this sense, you have to keep putting gas in the car for it to keep running (marketing “gas” = time, effort, and resources). But what if there was a way to fill up the car once, and that would give it enough momentum to run for months or even years?

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