Amazon Eats the Department Store

Shelly Banjo:

"The most interesting thing the survey found, however, was that the top reason consumers gave for shopping on Amazon was 'ease and convenience,' followed by 'Prime free 2-day shipping.' In other words, the sexiest part of Amazon's fashion push was not the clothes on its site but its logistics."

This was always inevitable. Not for everyone, but for a huge swath of people. If they're already buying everything on Amazon, why not buy clothes as well? It's right there. Just as it has been at Walmart, currently America's largest apparel seller.


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