Uber and the doublespeak at the heart of Silicon Valley


Technology isn’t just disrupting how we work or how we get around; it’s distorting reality and reshaping narratives.

Uber looks like a taxi company, but it sidesteps regulations designed for transportation companies by self-identifying as a technology company. While Uber promotes drivers as entrepreneurs and classifies them as independent contractors, I found that drivers do have a boss–an algorithmic one. The control that emanates from a faceless boss is often hard to pin down, but the effects are evident. For Uber’s drivers, technology is being used to exclude workers from the benefits they would be entitled to as employees, like a minimum wage.

This also reminds me of an article I shared in a past issue, When Your Boss Is an Algorithm.


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