Reuters/Ipsos poll shows Americans don't trust Facebook, will stay on it anyway.

Will Oremus takes a look at that Reuters poll from yesterday and says data privacy isn't the thing driving anxiety over Facebook. So what is? (My glib answer: um, everything.)

In other words, while privacy is a factor in people’s decisions about using Facebook, it’s a relatively small one. That makes sense: It’s not like the social network had a sterling reputation for protecting users’ privacy at any point in its history. The majority of Americans clearly made peace with that long ago. Ditto for targeted advertisements, which the poll found that 41 percent of Americans find “worse” than regular advertisements. Asked whether they’d like to see more or less targeted advertising in the future, 63 percent said less; 21 percent said more. And yet there they still are, checking Facebook throughout the day. 


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